Evidence Consulting provides research-informed, sustainable and pragmatic strategic marketing solutions for the higher education and related sectors.  Our focus is on the whole marketing mix including portfolio, pricing, people and processes, not just marketing communications.

Achieving a deep and realistic understanding of your brand, customers and competitive position has never been more important in today's challenging global higher education markets.

A brand that gives sustainable competitive advantage must be grounded in a research-based assessment of your proposition and resources.

Programme portfolios must be market-led and relevant to today's and tomorrow's national and international students and stakeholders. Responsive and creative pricing strategies are essential to stay ahead of the game.

And successful higher education brand, portfolio and pricing strategies need to be underpinned by well-timed and well-blended marketing communications plans with synergy between corporate and departmental communications.

Staff in many different types of role now have marketing as part of their brief. Mentoring and coaching based on action learning will enable your staff to integrate marketing thinking into their day-to-day practice, enhancing individual and team performance and impact.

Areas of expertise

• Brand research and development;
• Market research for portfolio and pricing strategies;
• Marketing communications planning and development;
• Organisation and people development strategies for optimal marketing and business performance; and
• Marketing mentoring and coaching.